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Content Creator

Full-time Job Opportunity

Overview

Create written content across multiple marketing and advertising channels to support all aspects of the marketing department, community development, and overall credit union goals. Work with multiple departments to gather information needed in order to help support marketing objectives including but not limited to: promotional campaigns, products/service collateral, signage, community and educational Initiatives to help meet credit union objectives and drive credit union growth and profitability. Understand the marketing strategy, and voice & brand of the credit union to create compelling and compliant content. Create content in a manner befitting across multiple media channels including traditional, mass media and digital platforms. Ability to distribute content through familiarity of various credit union-specific technology-based platforms. Added knowledge of digital coding and programming a plus.


Primary Responsibilities

  • Work with Marketing Manager to understand marketing strategy, campaign calendar and credit union goals

  • Implement marketing & advertising strategies and campaign calendar by working directly with Graphic Design Specialist, Community Relations Specialist and Marketing Manager

  • Responsible for creation and implementation of Member communications

  • Gather Employee & Member feedback & help to coordinate promotion of products/services

  • Keep Management abreast of competitive promotions and messaging

  • Assist with messaging and display of branch signage and collateral related to promotions and community giveback

  • Draft and distribute press releases and media advisories

  • Work with department vendors to bring promotional messages to life

  • Utilize all mediums available to generate relevant and timely content

  • Ensure all promotional and community efforts and materials are compliant

  • Demonstrate eagerness and commitment to continual learning and innovation

  • Represent the credit union at Member and Community events as needed

  • Required to attend or participate in necessary compliance training, including but not limited to Bank Secrecy, OFAC, and Privacy

  • Required to attend training sessions and travel as needed 

  • Performs other duties as assigned


Qualifications, Skills and Experience

  • 3+ years Marketing/Advertising/Writing experience

  • Work experience in a financial institution or related industry a plus

  • Familiarity with financial service offerings desirable

  • Strong writing and editing skills

  • Ability to communicate clearly and effectively

  • Proficiency in Microsoft programs and database tools

  • Familiarity with CMS a plus, Kentico and Alkami preferred but not necessary

  • Ability to learn new technology systems

  • Professional appearance and the ability to work well under pressure, multitask, meet necessary deadlines and work flexible hours


Other Desirable Skills

  • Ability to upload, program and manage multiple targeted ad campaigns within each credit union system application to distribute/display accordingly and keep content relevant

  • Skills in Digital Design, Programming, Web Design, Communication Design, Information Design

  • Basic coding skills with proficiency in any or all of: Java, Python, HTML, CSS, PHP, SQL, C++

 

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